Trusted Customer Data Is Key to CRM Success
Build Trusted Data Quality into Your Systems
Successful customer relationship management (CRM) implementations depend on high-quality data.
The Pitney Bowes Spectrum™ Technology Platform provides integrated data quality connectors for the leading CRM systems of SAP, Microsoft, Siebel and NetSuite.
Important services for address validation, de-duplication and reporting can be built into real-time processes at the point of data entry. They can also be deployed as a batch process to clean and validate information that has already made its way into the system.
Stopping bad data at the gate keeps the overall cost of data quality down and accelerates the return on investment. Read our white paper to learn more about the ROI of data quality.