The Forrester Wave™: Customer Analytics Solutions, Q4 2012
In Forrester's 70-criteria evaluation of customer analytics vendors, the research firm identified the most significant software providers in the category and researched, analyzed and scored them. The report identifies four competencies that describe the current customer analytics market - analytical prowess, execution, automation and usability.
The Pitney Bowes Customer Analytics solutions earned the single highest score among all vendors for both the product strategy and architecture categories. The latest Forrester Customer Analytic Wave Report details these findings and will help customer intelligence professionals select the right partner for their customer analytics needs.
According to the report:
"Pitney Bowes' solutions focus on business-to-consumer (B2C) customer applications that aim to enable lifetime customer relationships. Its products maintain a good balance between ease of use and automation, with analytical sophistication and innovative algorithms. Pitney Bowes' Portrait Miner, Portrait Uplift and Portrait Explorer make up an impressive suite of customer analytics solutions." Vision: The Customer Analytics Playbook Srividya Sridharan, Forrester Research."
Vision: The Customer Analytics Playbook
Srividya Sridharan, Forrester Research
Download the full report here: