You need a 360 view
Data driven connections for an improved customer experience
In an environment like today, when telecommunications providers need to better connect with customers, the role of data quality has never been greater. Comprehensive and accurate data can help you relate to customers on a more personal level, understand their individual desires and deliver first-class service.
Achieving a “360-degree customer view” hinges on quality data and keen insights. This knowledge enables you to precisely target products and services to current customers, acquire more profitable customers, reduce marketing costs, improve customer satisfaction and maximize lifetime value.
The goal is to create a single, integrated view of all customer activity, tracking all customer interactions across channels and touchpoints and make that data available to
all stakeholders. By compiling, tabulating and analyzing data from different sources, telcos can develop a comprehensive view of the customer and apply predictive analytics to gain insight.
Ultimately, you can confidently predict future customer behavior and desires, act on this insight at every touch point, and deliver relevant offers in the communication channels customers prefer.
Data Reconnected Whitepaper
Customer data and the quality of that data is a company’s most important asset. With every interaction, customers are providing critical information. And with rising costs and an emphasis on reducing churn, it is more important than ever to capture this data accurately and completely in a timely manner and in a consistent format.
This white paper examines how inaccurate data can impact customer relationships and how implementing a multi-phase process can help feed cleaner customer data into enterprise solutions to maximize ROI for telecommunications providers.